Reflective Teaching in Teaching and Learning or Chilldren's Literature Research Proposal

Intelligent Teaching in Teaching and Learning or Chilldren's Literature in Victorian Period for Teaching in Singapore - Research Proposal Example Additional time, different rationalists have gotten instrumental in building up the hypothesis of intelligent practice and among those eminent are John Dewey (1933) and David Schon (1983). Dewey, much impacted by the Progressive Era of his time, utilizes the logical procedure of producing and testing theory as fundamental parts to intelligent reasoning. After 50 years, David Schon altered the idea of intelligent work on underlining the significance of setting and experiential information for nonstop improvement. The mix of thoughts from these two scholars is apparent in current intelligent practice writing. Intelligent practice is a result of the fundamental reason that adjustments in an association begins inside every person. It is viewed as a â€Å"meaningful and compelling proficient advancement strategy† (Osterman and Kottkamp, 2004, p. 1). Despite the fact that the objective stays equivalent (the advancement of individual abilities prompting improved hierarchical execution), intelligent practice offers an elective way to deal with conventional expert improvement draws near. The rise of intelligent practice in the instructive setting, as talked about by Osterman and Kottkamp (2004), was a reaction to the disappointment of instructive changes to adequately address the need of scholastically and socially getting ready understudies to address the difficulties of a quickly evolving world. Instructors consistently â€Å"routinely shuffle different assignments, process data on numerous levels, deal with a ceaseless stream of interferences, and settle on-the-spot choices to meet the changing needs and requests in the educating environment† (York-Barr et al., 2006, p. 2). In spite of the fact that instructors are guided by their insight, a huge edge of vulnerability goes with their training because of eccentric conditions that require unconstrained reactions. The intelligent practice

Ethical Principles in Clinical Mental Health Counseling Essay Example

Moral Principles in Clinical Mental Health Counseling Essay Moral Principles in Clinical Mental Health Counseling Name: Course: Date: We will compose a custom exposition test on Ethical Principles in Clinical Mental Health Counseling explicitly for you for just $16.38 $13.9/page Request now We will compose a custom exposition test on Ethical Principles in Clinical Mental Health Counseling explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom exposition test on Ethical Principles in Clinical Mental Health Counseling explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer Moral Principles in Clinical Mental Health Counseling Presentation Any expert working inside a helping calling, for example, emotional wellness or other comparable restorative callings will undoubtedly experience a few moral issues inside their work. Emotional wellness advocates are no exception. They face moral issues and situations by and large exacerbated by the way that customers probably won't be in acceptable mental situation to make objective decisions. In this way, understanding what moral issues exist inside the emotional well-being advising and their ensuing ramifications will better prepare the advocates to exceed expectations while offering types of assistance expertly just as fundamentally improve the impact on patients. Emotional wellness advisors are in this manner guided by a lot of standards which whenever followed will empower them to give the best support of the customer. Standards 1. In medicinal services, self-rule is a rule that perceives an individual’s right to self-assurance or self-administration (Barker, 2011). The guideline of independence is pegged on society’s regard for an individual’s abilities to settle on educated decisions and choices about wellbeing. Self-sufficiency has become a significant angle in the general public, since clinical quality is moving to considering the alluring results of treatment from the patient’s perspective rather than the normal results of clinical experts. Self-sufficiency frames the reason for clinical ideas, for example, educated assent. The capacity for somebody to be self-ruling is a pointer for mental prosperity. (For instance, an emotional well-being advisor banters with a patient experiencing sorrow so as to discover their desires. He at that point continues to play out the treatment in accordance with the wants of that specific patient. The result of the treatment in this manner beco mes customized for the patient similarly as they needed.) 2. Non-impropriety is a moral rule that guarantees that wellbeing experts most importantly do no damage to the patients under their consideration (Gladding, Newsome, Gladding, 2010). Some accept that guarantee that no mischief happens to a patient instead of do what is viewed as acceptable and cause hurt. Numerous specialists race to propose methods in the expectation of helping the patient before assessing the degree of mischief that might be incurred on the patient. It isn't sufficient to realize that one should do any damage, yet in addition realizing that treatment might be destructive to a patient is additionally significant. (An emotional wellness advisor who is doing treatment on a HIV positive patient who is experiencing shame, for instance, should complete treatment by offering them sound guidance and treatment. He ought not, for instance, offer possibly risky guidance, for example, requesting that they take liquor or any medication that may make hurt the patient.) 3. Helpfulness is a term that alludes to any activity that is intended to help other people. Basically, gainful conditions or activities are intended to help forestall or wipe out damage or at times to just improve different people groups circumstances (Barker, 2011). The job of usefulness in clinical psychological well-being advising is to guarantee that the individual gets treatment that is generally helpful to them. Clinical instructors have a commitment to forestall mischief to a patient and apply remedy treatment to circumstances that undermine the patient’s prosperity. They likewise have the commitment to evaluate and adjust the plausible advantages against the likely dangers with respect to an activity. (A psychological wellness guide who takes care of a patient experiencing worry in the soul of advantage will encourage them to take a stab at stopping their drinking and smoking.) 4. Equity can be viewed as a mind boggling standard. It relates to uniformity, decency and fair-mindedness (Gerig, 2007). The idea of equity in clinical psychological well-being advising and social insurance when all is said in done, includes two classes of equity. The principal is distributive equity, and in this limit, all ought to be dealt with similarly paying little heed to the race, sexual orientation, and nationality among other social partitions. The second is social equity. Social equity guarantees that the assets accessible to one individual ought to be accessible to every other person with regards to human services. (For instance, a guide may have various perspectives towards Jews and Hispanics. In any case, with regards to treatment, the Jewish patient ought to be dealt with similarly with a similar regard and with due persistence as the Hispanic.) 5. The idea of loyalty lies in the capacity to stay faithful to a patient. In such manner, the issue of secrecy assumes a significant job in this (Gladding, Newsome, Gladding, 2010). In classification, one is relied upon to keep insider facts and stay faithful to the patient’s demands about staying mum about clinical issues. (In the event that an individual is experiencing pressure and additionally despondency, the advisor ought not disclose any data to relatives without the express assent of the patient the person is treating.) The commitment of a guide in staying quiet about data lies in the way that disclosure of such data is unlawful and may make hurt the patient. 6. Veracity, in medical problems, alludes to the capacity of a person to guarantee that they are honest consistently (Palmo, Weikel, Borsos, 2011). In any case, veracity is tied in with being honest to the people who have the right to comprehend what is befalling them as to their medical problems. (For instance, patients results return demonstrating that somebody is HIV positive, it is up to the patient or instructor to be honest and educate the patient concerning the situation (Gladding, Newsome, Gladding, 2010). ) The expert must have the option to come clean whether or not it might have a contrary or constructive effect on the individual. The commitment of an expert is to come clean consistently. 7. Optimistic morals in emotional well-being directing alludes to the longing of a person to play out their obligations as indicated by elevated expectations. It is a rule that urges advisors strive for the best levels. It consequently speaks to the absolute best of exertion and practice that an individual can give. For instance, an advocate taking care of a patient who is experiencing post-horrendous worry in showing optimistic morals, will guarantee that classification is maintained and will do everything they can to support the patient. 8. Compulsory morals is the essential degree of moral working it shows an individual’s exertion to hold fast to the law and to follow the moral codes of training. For instance, an instructor taking care of a similar patient experiencing post-awful pressure views himself as or herself unbound by some other issues outside the calling that may influence the recuperating of the patient. The advocate sees himself as just limited by the compulsory laws and won't give any further help past that specified by law regardless of whether the patient needs it. Suggestions Incorporation Incorporation in clinical terms alludes to trying all the standards of clinical psychological wellness advising. A psychological well-being advocate can consolidate all the standards of emotional wellness advising during treatment. It involves consolidating the ethics of trust, steadfastness, uniformity, honesty and the various standards in treatment. Incorporation shows that the guide is enabled with the correct equation for treatment; he/she has all the fixings fundamental for fruitful treatment of the patient. The effect of these standards into an instructors practice is extremely noteworthy, since an advisor is progressively fit for dealing with their patients when the standards are taken into genuine thought (Gerig, 2007). A blend of these standards will serve to accomplish more prominent's benefit and evoke the best outcomes in all the patient-advocate connections. Referral Referral alludes to a counselor’s capacity to allude a psychological well-being patient to an alternate guide. This must be finished remembering the six standards. At the point when a specialist feels a patient is unequipped for settling on trustworthy choices, they are alluded to a clinical instructor to learn the patient’s wellbeing as far as their capacity to settle on educated choices. The instructor additionally has the choice or alluding treatment that is less obtrusive to the patient in the soul of non-misbehavior and accomplishing the best great. For instance, on the off chance that an instructor can't give the fundamental treatment, at that point it is feasible for them to allude the patient just on the off chance that it will be of incredible advantage to the patient. It ought to likewise be intended for decreasing the odds of hurting others. In alluding a patient to an alternate advisor, it is fundamental that the patient get treatment like what every other p erson gets (Gerig, 2007). The referral of a patient to an alternate instructor must be encouraged to the patient, and the patient needs to acknowledge before the referral is finished. It is likewise imperative to guarantee that the explanations behind the referral are honest. Best Practice Best practice alludes to an instructor receiving rehearses that are advantageous to the patient yet worthy by proficient gauges. Best practice would direct that a patient be made mindful of their condition and the course of the treatment. This is done in the soul of educating the patient regarding thei

Blog Archive Northwestern University (Kellogg) Essay Analysis, 20172018

Blog Archive Northwestern University (Kellogg) Essay Analysis, 2017â€"2018 *Please note: You are viewing an essay analysis from the 2017-2018 admissions cycle.  Click here to view our collection of essay analyses for the current admissions season.   The Kellogg School of Management at Northwestern University has made minimal changes to its application essay prompts this year. The school’s required first essay has maintained its focus on leadership, but gone is the reference to teamwork, replaced by a request for evidence of “lasting value.” Kellogg also no longer stipulates that the incident candidates share be “recent,” thereby allowing applicants to plumb the full range of their history as needed to identify the most compelling or appropriate story. As for the video essays, we note that Kellogg is not stating this season that one of the questions will definitely be about a challenge, though we take this to mean merely that some applicants may receive such a question while others may not. The bottom line with Kellogg’s video questions is that they have no wrong answers and are intended to help the admissions committee get a more authentic impression of your personality (not to intimidate you!), so we hope applicants are not too concerned by that part of the application. In our analysis, we present our thoughts on how to address all the school’s prompts for 2017â€"2018. Required Essay 1: Kellogg’s purpose is to educate, equip inspire brave leaders who create lasting value.  Tell us about a time you have demonstrated leadership and created lasting value.  What challenges did you face, and what did you learn? (450 words) In reality, this is a fairly straightforward essay prompt, and we recommend responding in an equally straightforward manner. Launch directly into the story of your leadership experience and detail the specific actions you took in directing others to achieve some kind of enduring result. The key here is to show you shared a valuable experience with colleagues, extracted the most from your team members, and attained a desired outcome. Although we often note that not all great leadership stories necessarily have to end in success, Kellogg’s request for evidence of “lasting value” certainly implies that the school wants to hear about a situation that had a positive, if not victorious, outcome. You will need to convey not only your role in spearheading a group to achieve what you did but also how that achievement persists to this day. Note that Kellogg does not specify that the experience you share must be related to your workplace or career. Leadership does not need to have an official title attached to it, and it can be expressed in a community service or even family life setting just as much as in a workplace, so explore all the different areas of your life for possible stories. We recommend using a narrative approach to presenting your story, but be sure to also share the thought process and motivation(s) behind your actions. This way, the admissions committee will take away both a clear picture of what you accomplished and the aspects of your character that inspired you and helped enable your success. That said, the school acknowledges within the prompt that even endeavors that have a positive result are rarely smooth sailing from beginning to endâ€"hence the question about challenges faced. A mistake applicants often make in writing this kind of essay is presenting a strong narrative in which they are incredible leaders, and then near the end, making a brief (and typically disjointed) reference to a hardship or conflict encountered along the way, meant to fulfill the “challenges” element of the essay query. To be effective and believable, your ups and downs must be woven intrinsically into your narrative, rather than simply acknowledged at the end. Clearly explaining how you approached and prevailed over the challenge at hand is crucial, so go beyond simply describing the roadblock itself and ensure that you detail your response and the inner workings of your decision making at that point. Lastly, do not forget or neglect to explain what you learned from the experienceâ€"Kellogg specifically asks you to do so! And keep in mind that for your takeaways to be “meaningful,” they have to be profoundly connected to your narrative. The admissions reader should be able to easily understand the connection between the situation you describe and your subsequent learnings. Required Essay 2: Pursuing an MBA is a catalyst for personal and professional growth. How have you grown in the past? How do you intend to grow at Kellogg? (450 words) How have you grown in the past? The best way to answer this question is to really take the question at face value and think about… how you have grown in the past! Kellogg has no preconceived notions of what applicants should offer in response to this query; it simply wants to learn more about who you are now and how you came to be this person. Rather than pandering to what you think Kellogg wants to hear or trying to conceive of a storyline that seems like it would sound good, truly reflect on your growth to date and focus on analyzing one or two recent experiences that effectively reveal how you have developed and matured. You might use the first 200â€"250 words of your essay to share a brief anecdote or two illustrating your growth. These stories can be thematically connected, or they can present two separate circumstances in which you grew in different ways. This portion of your essay will show that you possess the capacity to grow, so in the rest of your submission, you can outline your agenda for growth at Kellogg. You can focus on academic and/or professional needs or on broader personal needs (such as intellectual growth or global exposure)â€"either option is fine. What is important is that you clearly show a genuine understanding of how Kellogg is the right catalyst for your anticipated development. If your connection to the school is merely superficialâ€"based just on rankings or reputation, for exampleâ€"you will reveal only that you do not truly grasp the potential inherent in your time in the program. So do your research and really learn about Kellogg in depth, and then present clear links b etween the program and your developmental needs, going beyond a simple listing of courses or resources and illustrating a more thorough and personalized connection between the offerings and your specific needs and interests.   This question involves many of the elements of a traditional personal statement essay, so we encourage you to download your free copy of the  mbaMission Personal Statement Guide. This complimentary guide explains ways of approaching these topics effectively and offers several sample essays as examples. Feel free to  download  your copy today. And for a thorough exploration of Kellogg’s academic program, unique offerings, social life, and other key characteristics, be sure to download the  mbaMission Insider’s Guide to the Kellogg School of Management, which is also available free of charge. Certain applicants will respond to additional questions: Dual-degree applicants:  For applicants to the MMM or JD-MBA dual degree programs, please explain why that program is right for you. (250 words) If you are applying to one of Kellogg’s dual degree programs, you should be ready to demonstrate a great deal of intentionality. After all, you are committing to a specialized path that requires additional time and cost. With a limit of just 250 words, you have no choice but to cut to the chase and specify how a dual degree is necessary for you to achieve your particular desired outcomes. After presenting your goals, you will need to tie these goals specifically to the Kellogg programs you are targeting and to their associated resources. This essay is essentially another opportunity (after Essay 2) to explain your distinct need to attend Kellogg, only here, you can focus on showcasing the non-MBA portion of your intended degree.   Re-applicants:  Since your previous application, what steps have you taken to strengthen your candidacy? (250 word limit) Whether you have improved your academic record, received a promotion, begun a new and exciting project, increased your community involvement, or taken on some sort of personal challenge, the key to success with this essay is conveying a very deliberate path of achievement. Kellogg wants to know that you have been actively striving to improve yourself and your profile, and that you have seized opportunities during the previous year to do so, because a Kellogg MBA is vital to you. The responses to this essay question will vary greatly from one candidate to the next, because each person’s needs and experiences differ. We are more than happy to provide one-on-one assistance with this highly personal essay to ensure that your efforts over the past year are presented in the best light possible. All applicants have the opportunity to provide explanations or clarification in Additional Information. If needed, use this section to briefly describe any extenuating circumstances (e.g., unexplained gaps in work experience, choice of recommenders, inconsistent or questionable academic performance, etc.) (no word count) However tempted you might be, this is not the place to paste in a strong essay you wrote for another school or to offer a few anecdotes that you were unable to incorporate into any of your other essays. Instead, this is your opportunity, if needed, to address any lingering questions that an admissions officer may have about your candidacy, such as a poor grade or overall GPA, a low GMAT score, a gap in your work experience, etc. Consider downloading our free  mbaMission Optional Essays Guide, in which we offer detailed advice on when and how to take advantage of the optional essay, along with multiple sample essays, to help you mitigate any problem areas in your profile. Required Video Essays: The Video Essay is one component of the application and provides you with an additional opportunity to demonstrate what you will bring to our vibrant Kellogg community â€" in an interactive way. You will respond to several short video essay questions. The questions are designed to bring to life the person we have learned about on paper. After submitting a completed application, you will be able to access the video essay through your application status page. One question will be a “get to know you” icebreaker type of question. The second question will be an opportunity to describe your plans for the future and how Kellogg will help you on that journey. The other questions will be randomly generated questions that will be similar to interview questions. There are practice questions you may complete as many times as you like to get comfortable with the format and technology. The practice questions and experience will simulate the actual video essay experience, so this is meant to be a useful tool to help you feel prepared. We encourage you to practice so you are comfortable with the format once it is time to complete the official video essay questions. There is not an opportunity to re-do the answer to the official video essay questions. You will have 20 seconds to think about the question and up to one minute to give your response. We estimate the video essays will take 20â€"25 minutes to completeâ€"which includes time for set-up and answering all the practice questions. Start by taking a deep breath. We understand that these video essays can make you feel like you are being put on the spot, but Kellogg is really not trying to scare you. The admissions committee simply wants a more dynamic representation of your personality than a written essay can provide. You cannot answer any of the school’s video questions incorrectly, so do not concern yourself with trying to give the “right” answer. Just respond to each query honestly, as smoothly as you can (despite any nervousness you may be feeling), and be yourself so the school can get a better sense of the unique individual you are. Thankfully, Kellogg provides some basic information about the nature of several of the questions you will encounter in the application’s video segment, so you will not be going in totally blind.   The “get to know you” question will be about a topic you know very wellâ€"you! Kellogg refers to this question as an “icebreaker,” so imagine meeting someone for the first time at a party or other event. Similar questions to what you might ask each other in the process of getting acquainted are what you can very likely expect from Kellogg. Examples we can imagine are “What is your favorite book and why?,” “If you unexpectedly had 24 work-free hours, how would you spend them?,” and (as Kellogg itself offers on its site) “If you could live anywhere in the world for a year, where would it be and why?” Although we are going to assume that you already know yourself pretty well, these types of queries sometimes require a moment or two of thought before a clear answer can be offered. So take some time to imagine these sorts of questions (you can even Google “icebreaker questions” to find lists of general examples) and practice delving into your personality in this wa y.  Who knows, you might even learn something new about yourself in the process!   Fortunately, Kellogg very kindly provides the school-specific question in advance: “What path are you interested in pursuing, how will you get there, and why is this program right for you?” With respect to your interest in Kellogg, you need to truly understand why you are choosing  this  specific program for your MBA. By that, we do not mean that you should create and memorize a laundry list of reasons. Instead, you must have a comprehensive understanding of the resources the school offers and be able to clearly and concisely express which ones are of particular importance and significance to youâ€"and why. Then, when you are recording your video response, you will need to convey this information in a way that is sincere and compelling. That will not happen if you are listing facts you have simply committed to memory! Kellogg offers very clear advice on this: “We don’t want scripted answersâ€"we want to get to know you and learn something new. … When you record your answer speak authenticallyâ€"we can tell if you are reading notes! And, no need to memorize an answer to the Kellogg question… it might make you sound like a robot.”  The research you do on the school for Essay 2 will of course be valuable here as well. As we noted in our introduction, you cannot expect for sure that you will be asked to describe a challenge, but do not dismiss this possibility altogether. Kellogg says that some of the questions posed will be “similar to interview questions,” and queries about past challenges are most definitely common in MBA interviews! You may wish to download a free copy of the mbaMission Interview Guide, which, in addition to advice on preparing for and mastering the interview process, includes several pages of common interview questions that could be helpful in approaching your Kellogg video essays. One minute is not very long, so run through several practice sessionsâ€"perhaps in front of a mirrorâ€"to get a sense of how quickly those 60 seconds will pass when you are in front of the camera. Although you can prepare as much as you want (the school even provides practice questions to help you do so), you get only one chance at the recording. If you stumble while answering or ultimately are unhappy with your answer, unfortunately, you cannot do anything about it. You will not be able to rerecord your responses or try again another time. This may make you nervous, but we encourage you to view the situation a little differently. Kellogg wants to get to know the authentic you through these video essays. If you fumble for words or lose your train of thought, just laugh or shrug and continue with your response. Accepting a mistake with a sense of humor and grace will give the admissions committee a more positive and natural impression of your personality than rigid scripting and overp reparation ever could. The Next Stepâ€"Mastering Your Kellogg Interview:  Many MBA candidates find admissions interviews stressful and intimidating, but mastering this important element of the application process is definitely possibleâ€"the key is informed preparation. And, on your way to this high level of preparation, we offer our  free Interview Primers  to spur you along! Download your free copy of the  Northwestern Kellogg Interview Primer  today. Share ThisTweet 2017-2018 Business School MBA Essay Analysis Northwestern University (Kellogg)

Media Is Manipulating Their Way Of Thinking - 895 Words

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Teaching Thinking By Teaching Writing - 981 Words

Anytime I was told to write a paper of more than a page, the first thing that crosses my mind was run-ons and grammar errors. However, as I read â€Å"Teaching Thinking by Teaching Writing,† I was exposed to two different techniques to begin the writing process. In this article, Peter Elbow explains what the two techniques mean and what they do for us. The first phase, which he terms â€Å"first order of thinking,† he says is â€Å"intuitive and creative and does not strive for conscious direction or control† (37). We use it when we â€Å"write fast without censoring, and let the words lead us to associations and intuitions we had not foreseen† (37). 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You Can t Spell Alcoholic Without - 846 Words

You Can’t Spell Alcoholic without Al In Raymond Carver’s â€Å"Jerry and Molly and Sam† we dive straight into the mind of a mentally distraught alcoholic by the name of Al, whose condition is slowly deteriorating both his life and his family. While the contents of Carver’s gloomy tale are revealed, we are enlightened to the effect of just how far Al has lost control of his life. He is so far gone that he is practically blinded by his depression and alcoholic dependencies, which brings his judgment into question as his life starts to spiral out of control. The main conflict of this short tale is made clear when Al decides that the only way to establish order in his life is to relinquish the responsibilities of the family dog by abandoning it on the side of the road. He uses this idea as the foundation for making the first step into trying to regain control when he decides, â€Å"He had to start someplace---setting things in order, sorting all this out. It was time to do something, time for some straight thinking for a change. And he intended to start tonight† (Carver 16). This decision, however, only creates additional negative consequences in Al’s situation and decays the family structure even further. Despite Al’s best efforts, he finds himself in an endless loop of depression combined with alcoholism to create unwanted synergy which causes unresolvable degradation to both his inner being and his family. The repercussions of Al’s behavior under the influence of alcohol not onlyShow MoreRelatedIs Drug Addiction A Choice Or A Disease?1743 Words   |  7 Pagesreverse of happiness.(Beauchamp, T. )Kantian theory, states that a person should always act in such a way that you can will that everyone act in the same manner in similar situations. (Beauchamp, T.) In using these two theories, one would be inclined to believe that drug addiction in its infancy stages begins as a matter of weak will and evolves into a disease. 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Business Proposal Management Team Consists

Question: Discuss about the Business Proposal of Management Team Consists. Answer: Business Proposal Description of the Business The business proposal is for the development of a fast food restaurant which will offer best quality food items and the specialty will be Roasted fried chicken. It comes under the hospitality sector and will offer the wide range of services along with the efficient products to all the concerned clients. The firm is engaged in offering different products such as French fries, different items of chicken, burgers, coke, pizzas and the specialty is the Roasted Fried Chicken. The features of the restaurant are that it offers roasted fried chicken that comes with tomato soup which is free cost and will enhance the taste of the people coming to the restaurant (Adams, 2014). In order to gain the preferred competitive advantage over the other competitors within the concerned market segments, there needs to differentiation in the quality of products and services along with differentiation pricing strategies. The restaurant will offer products as of top most quality and the prices will be to th e lowest possible. It is imperative to recognize the desired wishes of the clients and provide the services and goods as per their satisfaction. The offering of the roasted fried chicken along with the tomato soup will help in bringing out the preferred uniqueness to the product and moreover it will gather a large number of the clients to the restaurant (Fabozzi Markowitz, 2011). It needs to critically understand that the uniqueness of the products helps in increasing the sales of the products. Next, is the offering of a top most quality of the services which will increase the effectiveness of the customers while assisting them with the products? The location of the restaurant is of great importance and it helps in attracting a large number of the customers towards it. The currents changes throughout the market segments reflect that services as well as the products should be of top most quality and it helps in bringing best positive outcomes for the restaurant. Location of Business The selection of the location plays the crucial role in evaluating the significant expansion and establishment of the firm within the competitive area of the marketplace (Gallagher, 2009). The location will be in Melbourne across different colleges. At the beginning of setting up of the restaurant there will own restaurant and after successful running of the business, franchisees may be taken in order to increase the profitability of the firm (Gelman Price, 2014). It becomes most crucial to understand the desired suitability for the location as it helps in attracting a large number of the students as well as the other audiences. The picking up of the set consists of a large number of the students and therefore it will be easy to increase the sales revenue for the firm. The advantages of the location are that the students are fond if fast food and the number of fast food lovers are increasing rapidly, therefore it will enhance the share and sales for the restaurant. The disadvantage would be that availability of the transportation system to the restaurant and as the location is near the college so it might unsuitable for the outsiders to visit the restaurant. The choice of the location will require a certain amount of cost and it will greater as the restaurant will be near to the college and it will require certain expense. The Market The use of targeting, positioning and segmentation are crucial as to attract customers to the restaurant. The target markets would be the students throughout the colleges and the area around the colleges will be targeted, moreover, the promotions near different malls and tourist places will help in increasing more number of the customers towards the restaurant (Jones Silverstein, 2009). The customers can also be categorized on the basis of gender, age and income as this will facilitate in provided the appropriate services and products to the right customers. The size of the targeted market segments can be calculated as market volume = no. of target clients x penetration rate (Sensmeier, 2009). Based on the above formula the size of the market segments is determined to be nearly 1300 which is 70% of the total share of the market population (Pakroo Stewart, 2010). The expectation from the different market segments would be near AU$ 1.5 million on an average. The different segments of the marketplace have their own diverse potentials such as the demographic factors, socio and technological factors and the technical factors. There are demographic factors such as climate, change of the seasons and the population which can significantly affect the desired growth of the firm (Pinson, 2008). The socio and cultural demographics reflect the fact that different customers require different tastes and this needs to be fulfilled as to increase the efficiency of the firm. The customers needs to be given preferences who are the local customers and also to the foreign international customers as this may positively increase the profitability of the organization (Ryall, 2010). These target markets will be visiting us instead of the other competitors as they will have skilled customer service support and the quality of the food products will not only be satisfactory but will be of top most quality as per the taste of the customers. The use of the effective marketing tools will h elp in creating the vast amount of impact in front of the students as well as the other customers regarding the fast food restaurant. The Competition It is vital to understand the desired level of competition throughout the targeted market segments s this will facilitate in evaluating the growth and expansion of the restaurant on the large scale. Five of the best competitors throughout the Australian market segments are Subway, McDonald Corporation, KFC, Pizza Hut and Breadtop. These restaurants are delivering the best value to the customers and moreover, the quality and the different tastes of the new products are certain areas will be helpful in increasing the profitability of the firm (Spanyol, 2014). There are some of the similarities such as the format offering of the wide variety f the products such as chicken, Pizza and Burgers. Moreover, there will be dissimilarities related to the tastes and the lowest prices of these concerned products. The differentiation pricing strategies and different tastes with the top quality of products will facilitate the growth of owns restaurant as compared with the others. Moreover, the compl ete analysis of the services offered by these mentioned competitors evaluates the fact that customer service needs to be effective and skilled in order to assist the clients with the best efforts. The management team needs to be effective in formulating best effectual strategies related to the customer service and product management. The operations from different competitors bring out creativity and innovative ideas to our complete knowledge which is helpful in the development of this business process. The recruitment of the diverse employees needs to be done as to understand the requirements of the international customers. The controlling and the monitoring department of the firm will monitor the quality of the foods and the services delivered to the clients ("Stroke: latest treatment options in acute management", 2015). So, overall the enhancement of quality foods and services, quality customer support and effective and healthy environment of the restaurant will help in making the firms operations better than the competitors. Management The management team consists of Brand manager, Operational manager, two assistant managers and one General Manager along with five executives for different managing purposes. The experiences of the managers will help in fascinating the expansion of the business and the background of the business is of fast food restaurant which will be enhanced the efforts of the management team. The brand manager should handle the sales management system along with two executives nada the manager should have relevant three to four years of experience within a restaurant chain, next the general manager and e other managers should possess two years of relevant experience for their particular posts as of managing the customers efficiently (Waldman, 2011). A Bachelor degree in management of business operations is needed as a minimum requirement to handle these operations successfully. The formal learning includes the bachelor degree and the relevant experience as per the post whereas the informal learni ng requires complete knowledge on the entire matter for assisting the customers in difficult situations. The appointment of the Human Resource Manager will recruit the best skilled and experienced candidates to the serve the customers with the greatest quality of service and customer support. It is the matter of truth that in order to supply a fast food restaurant, the employees should have the information of it; also he or she should have the desired capability and skills to handle and assist the customers with the greatest quality as to reach their satisfaction level. These skills of the employees will enhance the overall performance of the firm and will increase the productivity as well as the profitability of the restaurant. References Adams, M. (2014). Latest Developments in Officers Duties of SMEs.Journal Of Business Systems, Governance Ethics,6(3). https://dx.doi.org/10.15209/jbsge.v6i3.207 Fabozzi, F. Markowitz, H. (2011).The theory and practice of investment management. Hoboken, N.J.: John Wiley Sons. Gallagher, R. (2009).How to tell anyone anything. New York: American Management Association. Gelman, A. Price, P. (2014). Ethics and Statistics: The Commissar for Traffic Presents the Latest Five-Year Plan.CHANCE,27(2), 58-60. https://dx.doi.org/10.1080/09332480.2014.914764 Jones, S. Silverstein, B. (2009).Business-to-business internet marketing. Gulf Breeze, FL: Maximum Press. Pakroo, P. Stewart, M. (2010).The small business start-up kit. Berkeley, Calif.: Nolo. Pinson, L. (2008).Anatomy of a business plan. Tustin, CA: Out of Your Mind and Into the Marketplace. Ryall, M. (2010).Bridge management. Amsterdam: Elsevier/Butterworth-Heinemann. Sensmeier, J. (2009). The latest? A shift from operations to outcomes.Nursing Management (Springhouse),NA;, 2. https://dx.doi.org/10.1097/01.numa.0000363816.59273.df Spanyol, T. (2014). Nuisance calls latest.J Direct Data Digit Mark Pract,15(4), 348-350. https://dx.doi.org/10.1057/dddmp.2014.31 Stroke: latest treatment options in acute management. (2015).The Pharmaceutical Journal. https://dx.doi.org/10.1211/pj.2015.20068513 Waldman, S. (2011).Pain management. Philadelphia, PA: Elsevier/Saunders.